AUSTRALIA: Private label goes up-market
Wednesday, March 15th, 2006 exerpt:
… The new private label varieties will cover a broader range of products and have a more visible identity than existing house brand products, which often have a low price and correspondingly cheap image. Previously, private label in Australia was largely synonymous with high-volume low-price staples, such as sugar, birdseed, butter, flour and vegetable oil.
Consumer […]